JBX was founded in April 2011 as an outgrowth of the passion a father and son share for mountain biking. Each with his own style they formalized the plans on a mountain biking pilgrimage to Fruita and Moab. July 4, 2011 JBX was registered to do business.
Competitive athletes and weekend warriors alike want things that are distinctive and meticulously constructed. Gear that has fulfills a need, but also instills passion.
The big guys should start asking themselves if the things they make are really, I mean really, better than the ordinary.
Clearly, people want gear that enriches their lives at a fair price.